Precision Meets Immersion
Nicolai Diamant’s Digital Leap
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The Challenge: Scaling craftsmanship for a connected world
The Challenge: Scaling craftsmanship for a connected world
Nicolai Diamant is a respected name in the stone processing industry with over 30 years of experience. Based in Massa, Italy, near the Carrara marble quarries, they’ve built a strong reputation for high-performance diamond and CNC tools used by fabricators, artisans, and industrial clients around the world.
As their global reach expanded, so did the need to support customers beyond traditional product catalogs and sales conversations, With thousands of tools available in multiple configurations, it became harder for customers to fully understand the capabilities of each one, especially when working remotely or across time zones.
The company wanted to create a more connected and accessible experience, something that could help users explore their tools in a hands-on way, without needing physical demos or in-person interactions.
Nicolai Diamant is a respected name in the stone processing industry with over 30 years of experience. Based in Massa, Italy, near the Carrara marble quarries, they’ve built a strong reputation for high-performance diamond and CNC tools used by fabricators, artisans, and industrial clients around the world.
As their global reach expanded, so did the need to support customers beyond traditional product catalogs and sales conversations, With thousands of tools available in multiple configurations, it became harder for customers to fully understand the capabilities of each one, especially when working remotely or across time zones.
The company wanted to create a more connected and accessible experience, something that could help users explore their tools in a hands-on way, without needing physical demos or in-person interactions.
The Solution: Bringing tools to life through immersive tech
The Solution: Bringing tools to life through immersive tech
To bridge this gap, Nicolai Diamant partnered with Deft & Tact to build Nicolaiverse, an interactive 3D platform where users can explore the entire product range in a virtual space.
Every tool in the Nicolaiverse is recreated as a digital twin—a detailed and interactive 3D version of its physical counterpart. Customers can rotate, inspect, and understand the features of each tool in a way that feels intuitive and informative.
The experience also includes real-time simulations. Users can see how a tool performs under different conditions, like pressure, speed, or material type, helping them make faster and more confident decisions.
The Result
Nicolaiverse is more than a digital catalog. It’s a new way for Nicolai Diamant to connect with customers, improve training, and showcase product benefits clearly and effectively. For a company rooted in tradition, this step into digital innovation is helping them stay ahead in a rapidly evolving industry.
Nicolai Diamant shows that tradition and technology can go hand in hand, transforming how products are experienced, understood, and used across the world.
To bridge this gap, Nicolai Diamant partnered with Deft & Tact to build Nicolaiverse, an interactive 3D platform where users can explore the entire product range in a virtual space.
Every tool in the Nicolaiverse is recreated as a digital twin—a detailed and interactive 3D version of its physical counterpart. Customers can rotate, inspect, and understand the features of each tool in a way that feels intuitive and informative.
The experience also includes real-time simulations. Users can see how a tool performs under different conditions, like pressure, speed, or material type, helping them make faster and more confident decisions.
The Result
Nicolaiverse is more than a digital catalog. It’s a new way for Nicolai Diamant to connect with customers, improve training, and showcase product benefits clearly and effectively. For a company rooted in tradition, this step into digital innovation is helping them stay ahead in a rapidly evolving industry.
Nicolai Diamant shows that tradition and technology can go hand in hand, transforming how products are experienced, understood, and used across the world.
To bridge this gap, Nicolai Diamant partnered with Deft & Tact to build Nicolaiverse, an interactive 3D platform where users can explore the entire product range in a virtual space.
Every tool in the Nicolaiverse is recreated as a digital twin—a detailed and interactive 3D version of its physical counterpart. Customers can rotate, inspect, and understand the features of each tool in a way that feels intuitive and informative.
The experience also includes real-time simulations. Users can see how a tool performs under different conditions, like pressure, speed, or material type, helping them make faster and more confident decisions.
The Result
Nicolaiverse is more than a digital catalog. It’s a new way for Nicolai Diamant to connect with customers, improve training, and showcase product benefits clearly and effectively. For a company rooted in tradition, this step into digital innovation is helping them stay ahead in a rapidly evolving industry.
Nicolai Diamant shows that tradition and technology can go hand in hand, transforming how products are experienced, understood, and used across the world.